Saudi Arabia Gets Its First Hampton by Hilton Hotel Near NEOM
Budget brand lays groundwork for bigger things to come!
Hilton's value hotel brand Hampton has made its debut in Saudi Arabia with the opening of a new property near the futuristic NEOM development site. The Hampton by Hilton Sharma is a joint project between Hilton and local developer Cayan Group.
The basics:
- 201 guest rooms
- Standard Hampton amenities like free breakfast, fitness center
- Located within 20 minutes of the NEOM Bay Airport
- Designed with sustainability and energy efficiency in mind
Who’s it geared to?
The hotel appears geared towards accommodating the influx of workers, delegations and others visiting or associated with the NEOM mega-project taking shape in the northwest region. Its location provides relatively convenient access to the construction site.
While hotel details are limited, the swift 12-month construction timeline hints at a straightforward, functional property design aligning with Hampton's mainstream positioning and price point rather than an ultra-luxurious concept.
For Hilton, it marks another step in their rapid expansion across Saudi Arabia to meet rising demand for mid-range and affordable lodging options beyond just luxury offerings. The company now has 18 operating hotels in the Kingdom with over 60 more in the pipeline across various brands.
The opening may seem like small potatoes compared to the grandiose amenity-laden resorts planned for NEOM and the Red Sea megaprojects. But it shows the other side of the tourism infrastructure ramp-up - providing accommodation for the workforce building these enormously ambitious developments from the ground up in remote areas.
It's important to note that this is an independent blog and is not sponsored or endorsed by NEOM, the Saudi government, or any other official Saudi organizations. The views and opinions expressed here are solely my own.
While I strive to discuss NEOM's development objectively based on available information, this blog operates independently without any formal affiliations or financial incentives from the parties involved in the NEOM project. As with any major development, I encourage readers to research NEOM from credible sources and form their own perspectives on the ambitious initiative.